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INTERNET 800 DIRECTORY'S ONLINE TRAFFIC SOARS
ALBUQUERQUE, NM (June 11, 2002) The Internet 800 Directory's online
traffic, www.gotollfree.com, continues to soar with an increase in
traffic by over 64% in May 2002 over the prior 3 months. Likewise, the
number of unique visitors jumped a whopping 54% average, and, based on
the first two weeks, in June will exceed the May figures by an
additional 17%.
While receiving significant traffic from its affiliates such as Qwest
Dex, WorldPages and WhitePages, among others, the largest and most
popular online toll free directory has also benefited from the
increasing number of web sites and links that are utilizing toll free
numbers for sales and service. Recent studies suggest that as much as
85% of web-based transactions are completed by phone, with toll free
calling being the most obvious method.
The recent trend by major search engines and portals, such as Overture,
Google, LookSmart and others to build a pay-per-position model is one
that the 800 Directory has used for years. "Most Internet-savvy users go
online with a goal in mind. If they want to buy something they use a
simple key word search engine and ignore the banners and the pop-ups.
Therefore, someone looking for a toll free number goes to the directory
to place a call for say, "hotels". He can also click over to the web
site on the same search, but our ad customers indicate that they still
receive a 5 to 1 ratio of phone calls versus web orders. " said Steven
A. Jackson, President of Digital Information and Network Co., Inc., the
Tollfree directory's parent.
The directory is a "doubly-targeted" site that allows its advertisers to
take advantage of the Internet's continued growth with links to their
web sites and by providing the toll free number for which the user is
searching. In a December 2001 report, Frost & Sullivan estimates that
90% of Americans use toll-free numbers. The U.S. toll-free services
market generated $17.28 billion in revenues in 2000.
ABOUT THE INTERNET 800 DIRECTORY
The Internet 800 Directory, http://gotollfree.com, is the biggest and
only US toll free directory on the Internet to provide all listed US
companies by 800/888/877/866 number, free, and regardless of long
distance carrier.
It has strategic alliances as the toll free directory with Qwest Dex,
WorldPages.com, Acxiom, YP.net, WhitePages.com, Net2Phone, WhoWhere?,
and thousands of other links. It has international recognition and has
achieved prominent positioning as the toll free directory with such
sites as Excite, Lycos, MSN, Yahoo, AOL, NBCi, Overture, LookSmart,
AskJeeves, C/Net, Google, About, DirectHit, C/Net, HotBot and Alta
Vista. It is also a perfect fit for international sites, wireless
messaging and voice enabled content, portals and telecoms. It is also
targeted marketing content.
For Further Information Contact: Internet 800 Directory
Steven A. Jackson
800-299-1879
saj@inter800.com
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