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Internet 800 Directory Announces Super-Priority Placement of Key Words Marketing Agreement with Directory Marketing, Inc. Allows National Advertisers to Purchase Positioning
Internet 800 Directory adds new key word super-priority positioning for key words for advertiers. This ability allows for more exposure to its advertisers and users of toll free numbers via its partners and portals such as Qwest Dex, Yahoo, InfoSpace, etc. Adds new marketing relationship with DMI.
ALBUQUERQUE, NM (Nov.16, 2001) The Internet 800 Directory, the most-used toll free directory on the Internet, announced today a new "Super-Priority Placement" program based on the demand of its key word searches.
Established in 1995, the Internet 800 Directory, http://gotollfree.com, has always based its unique database search and popularity on key word and company name searches rather than on categorization. Industry studies show that this method of searching and locating companies to call toll free or to click-through to their sites has proven far more successful to advertisers than banner ads in either branding or sales. Understanding the value of being among the very first listings returned, effective today, The Internet 800 Directory will now offer "Super-Priority Placement" among advertisers.
This new priority-positioned feature can point people looking for specific products or services, such as "travel," "hotels," or even "asbestos," directly to the advertiser most likely to fill their need, in a priority position, first, above all other listings (Enhanced, Bold and Free).
The most critical aspect of being on the web is for one's web site to be found. If a company's listing within a search engine doesn't appear on the first two or three pages of results, it will probably never be seen. Conversely, those listings appearing within the first screenshot of results will undoubtedly receive the most attention.
"The difference between the 800 Directory and other search engines, portals, etc. is that people who come to the 800 Directory are looking specifically for a toll free number to call (unlike Yahoo or GoTo). Some people are unfamiliar or uncomfortable on the web, while others simply prefer to speak to a live human being. The good news is, as any successful e-commerce site owner will tell you, a person-to-person call will produce more successful sales and positive customer relations than a simple web site click-through. Advertising in the Internet 800 Directory not only generates click-throughs, but more importantly, phone calls to your business' toll free number", said Chuck Arning, VP of DIANCO, the parent company of the directory.
About the Internet 800 Directory
The Internet 800 Directory, http://gotollfree.com, is the first and most popular US toll free directory on the Internet. The Directory will list any business with a toll free number, regardless of long distance carrier, free of charge. The Internet 800 Directory benefits greatly from and is proud of its strategic alliances with Qwest Dex, WorldPages.com, Acxiom, WhitePages.com, Net2Phone, InfoSpace, QRatings, and WhoWhere? The Directory has received international recognition and has achieved #1 positioning as the 800 directory with such sites as Excite, Lycos, MSN, Yahoo, AOL, NBCi, LookSmart, AskJeeves, Google, About/Sprinks, HotBot and Alta Vista. The Spanish version of The Internet 800 Directory is http://800Espanol.com. The Directory is a perfect fit for international sites, wireless messaging and voice enabled content and portals and telecoms, and it delivers targeted content.
The Internet 800 Directory (#102798) is marketed and represented by Directory Marketing, Inc. (DMI). The Internet 800 directory appears in YPPA's Rates and Data (Pub Code 0866) and is on the VAN. For more information, please contact DMI at 816-554-3641 or email questions to Melissa Thompson at dmi@directorymarketinginc.com.
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