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Internet 800 Directory Teams Up
With Ingenio for Pay Per Call
ALBUQUERQUE, NM --- October 24, 2006 --- The Internet 800 Directory, www.inter800.com, the online leader in the toll free directory industry, has teamed up with Ingenio, the pioneer and leading provider of Pay Per Call® advertising, to distribute Ingenio Pay Per Call listings to consumers searching for businesses on the www.inter800.com website. This new service expands Ingenio Pay Per Call advertiser reach to consumers who are searching the Internet 800 Directory of toll free numbers for specific products and services. The inclusion of Ingenio Pay Per Call listings will also deliver consumers more relevant business information, along with an easy way to connect with merchants in real-time.
"The fit of the Internet 800 Directory and Ingenio is a natural. Since the majority of e-commerce is being either augmented or transacted by phone, tollfree numbers are an important tool for any business", said Steven A. Jackson, President of the Internet 800 Directory. "Plus, Pay Per Call has become a highly effective and popular method of advertising on the Internet and in tracking an ad's efficiency."
Ingenio Pay Per Call is an ideal solution for existing click or flat-rate advertisers, such as the Internet 800 Directory's core customers, who are interested in supplementing their online marketing campaigns with phone call leads. It also opens up online advertising opportunities to new segments of advertisers who do not have a website or for whom click-based advertising has not proven effective. The simple and intuitive sign-up process makes it easy for business owners to get started.
Pioneered by Ingenio in 2004, Pay Per Call advertising allows businesses to advertise across the Web and in offline environments, and only pay when a customer calls their business as a result of the ad. The Internet 800 Directory is the latest addition to the Ingenio Advertising Network, which includes AOL® Search, Microsoft Windows Live Search for mobile, and InfoSpace.
"The Internet 800 Directory delivers a unique value proposition to both advertisers and consumers," said Marc Barach, Chief Marketing Officer, Ingenio. "With this partnership, we are continuing to grow our network with a broad scope of distribution sources that will drive more qualified leads to our advertisers."
Ingenio listings are live today at www.inter800.com
About Internet 800 Directory
Since 1995, the Internet 800 Directory, http://inter800.com, is the biggest and only US toll free directory on the Internet to provide all listed US companies by 800, 888, 877, and /866 number, free, and regardless of long distance carrier. It has agreements as the toll free directory with Dex Media, InfoSpace, Switchboard, Acxiom, YP.com, Yellow.com, Net2Phone, Your Community Phonebook and thousands of other links. It has international recognition and has achieved prominent positioning as the toll free directory with such sites as Google, Yahoo, Excite, Lycos, MSN, Yahoo, AOL, NBCi, Overture, LookSmart, AskJeeves, About, DirectHit, C/Net, HotBot and Alta Vista. It is also a targeted marketing content site.
About Ingenio, Inc.
Ingenio empowers service-oriented businesses and individuals to maximize Internet commerce through the power of voice. Ingenio's suite of voice-commerce applications, including Pay Per Call®, Live!AdviceTM and EtherTM, are all designed to help the services economy flourish online, and have connected millions of buyers and sellers around the world. A profitable company, Ingenio produces 20 million minutes in v-commerce transactions each quarter, and works with top-tier customers and partners in both America and Europe, including AOL, InfoSpace, Microsoft, YellowPages.com and MIVA, Inc. For more information, please visit www.ingenio.com.
Pay Per Call® is a registered trademark of Ingenio, Inc.
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